Privacy Policy

Privacy Policy

Company reg number: 14242335
Office address: International House, 307 Cotton Exchange, Old Hall Street, Liverpool, United Kingdom, L3 9LQ

This Privacy Policy applies to the website (“Site”) and its related websites, all of which are owned and controlled by the DELUXE KEY LTD (together with its parents, subsidiaries, and affiliated companies, the “DELUXE KEY LTD”, “we”, or “us”). This Policy explains how the DELUXE KEY LTD collects, shares, protects and uses the personal information you submit when you visit or use our website. It also provides options for using, accessing, updating, and correcting your personal information. Please keep in mind that any consent you offer will be completely optional. However, if you do not agree with this policy, you should not use it and are prohibited from doing so.

What Information Do We Collect

Personal information of various sorts is collected by us and our service partners. This includes using our website and using our services. We may gather your name, address, email address, phone or mobile number, date of birth, and gender. We may also gather the following data:

· Device and browsing information;
· Contact Information;
· Purchase Information;
· Your photograph;
· The publicly available information and purchase information;
· Other information or content.

How Do We Collect Your Information

· Directly from You;
· When you contact us by e-mail or phone;
· When you subscribe to e-mails and/or newsletters;
· When you report a problem or need assistance with any of our services;
· When you purchase a ticket or item from us online;
· When you interact with us on social media;
· When you take part in one of our competitions, promotions, sweepstakes, or surveys.

Information Collected by Cookies and Other Tracking Technologies

We gather information about your online activities through different technologies, such as cookies and web beacons, such as device and browser information, the pages you visit, and the content you view. We may also receive such information through the use of third-party analytics technologies (such as Google Analytics).
When you visit certain online pages, little data files called cookies are saved on your computer or mobile device. They are used by websites as a technique to remember things that a website browser has done in the past, such as clicking on specific buttons or checking in at a previous time. Cookies enable us to customize our Services, analyze which parts and features of our Services are popular, and better understand client usage. To read more about how we use cookies see our Cookie Policy.

Disclosure of Personal Information

We do share your information with third parties, such as Sports and Entertainment Properties and other Endeavor affiliates, as well as the various types of partners. Some of these data releases may be considered data sales under some data privacy regulations.
We may disclose your personal information with certain third parties, for the reasons such as:
· for the fulfillment of any contract we engage into with them or you in order to supply you with a product or service;
· to give you information about promotions and offers from business partners, suppliers, and subcontractors;
· to offer relevant adverts to you and, in some situations.

How Do We Use Information

1. We use the information we collect and gather to run our company and to provide you with the products, services, and experiences that you request or that we believe you would be interested in. We use the data in the following ways:

2. To provide you with services such as administering the website, providing accurate listings, fulfilling your orders and processing payments, calculating delivery options, verifying your identity and protecting the integrity of the ticket marketplace, anti-fraud verification, sending you relevant newsletters, offers, and promotions, and providing you with products and services that you request;

3. To send you marketing and advertising communications, segment and create audiences, participate in interest-based advertising, provide social networking features, correctly credit marketing partners with attribution, and customize the marketing and advertising that we show you;

4. To evaluate our website traffic, acquire demographic information about our individual users and aggregate user base, determine the methods and devices used to access our website, and optimize our services;

5. For our business purposes, such as operating and improving our business and lawful business activities, identifying new customers, updating, expanding, and analyzing our records, conducting research, determining your satisfaction with our website and services, detecting and preventing fraud or misuse of our services, enforcing, applying, or complying with any of our terms or policies, including but not limited to this Privacy Policy, and for any other business purposes permitted by law;

6. For legal, contractual, and safety purposes, including defending or protecting us, our customers, you, or third parties from harm or in legal proceedings, protecting our rights, protecting our security and the security of our customers, employees, and property, responding to court orders, lawsuits, subpoenas, and government requests, addressing legal and regulatory compliance, complying with contracts and other agreements to which we are a party, and notifying you of changes to our terms, policies, and procedures.

How long do we keep your personal information for

We keep your personal information for no longer than is required to achieve the goals outlined in this policy.
Varied categories of personal information are subject to different retention regulations.

Certain factors, such as the type of personal information, the purpose for which the data was collected, the legal basis allowing us to collect and store it, statutory requirements, industry guidelines, our legitimate interests in providing the services or protecting our legal rights, etc., all affect the retention period.

We constantly evaluate retention periods to guarantee that we do not store your personal information for any longer than is necessary for processing reasons. When we no longer have a valid purpose or legal obligation to handle your personal information, we will delete it or retain it in an anonymized and aggregated form that does not identify you.

How You Can Access or Change Your Personal Data

You have the right to request a copy of your personal data, to correct, erase, or limit (stop any active) processing of your personal data, and to access the personal data you supply to us in a structured, machine-readable format.

Furthermore, you have the right to object to the processing of your personal data in some instances (for example, when we are not required to process the data to satisfy a contractual or other legal need, or if we are using the data for direct marketing).
If you do not want to receive notifications of special savings or promotions from the DELUXE KEY LTD, you can easily opt out by clicking the “unsubscribe” link provided in every email and/or contacting the DELUXE KEY LTD via the Contact Us information below. Please keep in mind that even if you opt-out of receiving promotional emails, we may still send you service-related information.

These rights may be limited, for example, if complying with your request might expose personal data about another person, or if you request that we remove information that we are obligated by law to maintain or have strong legitimate interests in preserving.
To exercise any of these rights, please contact us at

Children’s Privacy

We do not intentionally collect information from minors under the age of 16. If you are the parent or guardian of a child at the age of 16 who is using our services, please email us an information request through the to request the deletion of any personal information we may have gathered about the child.

International Users

If you provide confidential information via our website, you accept that it may be transmitted to and processed in the United States of America, as well as any other nation or jurisdiction in our sole discretion. The laws governing the use and protection of personal information in the United States and other countries or jurisdictions where we transmit or handle personal information may differ from those in your country. You consent to the transmission and processing of your information in compliance with US law by using our website. If you wish to withdraw your consent, please email us at to have your information deleted and then discontinue using our services.

Changes to Privacy Policy

As authorized by law, we may modify this Privacy Policy and apply any changes to previously obtained information. We will notify you of major changes to this Privacy Policy by posting the new Privacy Policy on our website, and we will amend the effective date at the top of this Privacy Policy prior to the change being effective. By using our website after being advised of major changes to this Privacy Policy, you agree that its provisions as of the effective date will apply to information already collected as well as information obtained in the future.

Contact Us

Feel free to contact us via every time you have any questions or feedback.